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Crushing Paid Advertising With "The Solvable Problem" - How Laurel Portie Has Created A Market of One
A CCA Graduate Presentation
When we first met Laurel, people were telling her she was crazy. Every “guru” she talked to told her that she needed to change her strategy. They told her to be someone she is not
… even though her strategy was working better than any of theirs.
Implementing what she learned as a CCA student, Laurel has continued to refine her program. Leaning into what makes her unique and reinventing the solvable problem has created a market of one.
Some of the “gurus” are now calling her up asking her to teach it to them. The rest are trying to copy it.
Some of Laurel's advantages over the rest of her market:
She knows how to play her own game and it's our uniqueness that creates our edge.
She has fallen in love with doing the reps, collecting the data, and iterating over time.
She makes the right promise to her audience: “90 days to data > 90 days to results” - Laurel
The Solvable Problem has become the secret weapon
How Laurel Uses the “Solvable Problem” to Get a 100% Success Rate with Her Clients:**
**All CCA students must submit and present a graduate presentation to graduate from the CCA program.
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