Discover more from Certainty Tools
Currencies, House Money and "ATIMER"
There is more than one currency to measure
The Recapture and Reallocate process from our Cash Flow Engineering program is one of the most powerful skills to learn. In the Cash Flow Engineering series, we focus on recapturing the profits hidden in plain sight so they can be reallocated to fund your priorities.
It’s basic, but the impact is significant.
Certainty Tools, Straight To Your Inbox
Stacy Livingston, a chiropractor in Montana, recaptured $102,000 in about forty minutes of work. Stacy’s profit margins are 50%. That means that in forty minutes he was able to find the equivalent of $204,000 in new revenue. His total recapture was over $356,000 in profit. A link to a more detailed breakdown is in the footnotes.
Last week, Nic Peterson took someone through the basic Recapture Exercise and found $132,000 a year in profit. At 40% profit margins, that’s the equivalent of $330,000 in new sales.
Using the basic reallocate framework and the Certainty App, it became clear that the cash recaptured actually locks in the most important priority. Both are linked in the footnotes.
The “recapture” process allows us to take bets strategically and fund initiatives with “house money” - it’s like finding lost money in a coat pocket or in the cushions of the couch.
But it’s not just money that we recapture…
There are multiple currencies that we all value differently, at different times. We find that people default to money, and sometimes time, because they are the easiest measure.
So we start with money because everyone is happy to have more of it and to illustrate the power of recapturing.
What other currencies do we focus on?
We use the acronym ATIMER:
Our friend Joe Polish uses the acronym TAMEE:
You can adopt either or create your own. The important thing is to realize that there is more than one currency and that recapturing one may increase your capacity to produce another. Getting time back, for example, can increase the capacity to earn more money.
Getting attention and energy back may increase your capacity to finish something that will get you time back.
It’s important to remember which currency you value most at any given time.
Oftentimes, we will talk to someone who is trying to make more so they can buy their time back. Forgetting that they are optimizing for time, they get so focused on making more money, that they miss obvious opportunities to recapture their time.
In the new Certainty Accelerator, we’re taking members through each certainty principle and helping them actively apply it to each currency.
Recapture money. Then Time. Then Attention. Etc.
After a few weeks, they develop the skill to prioritize which currency they want more of and actively apply the principles in real time. This keeps them on the most efficient path forward at all times - especially as their priorities change.
What To Do Next:
When you do something to make more money, ask yourself how the same skill can make you more of other currencies and vice versa.
If you want a higher level of support or a step-by-step process to walk you through the Certainty Operating System and help you apply each principle to the different currencies, get on the list for the Accelerator.
We only accept ten new members a month. Since we have more people on the list than spots each month, we promise we won’t hard sell you on anything.
Whether you join us or not, we encourage you to think about the currencies that matter to you - don’t stop at the obvious.
PS. If you’re a DIYer, more power to you. Grab a copy of Dan’s Rigging The Gameand apply it to each currency you value most, right now.